Urban Charcoal
Sophisticated dark gray with urban character.
Urban Charcoal is a deep architectural gray inspired by the quiet strength of city stone and shadowed steel. The color carries a bold, modern depth that anchors a space while maintaining a refined sense of balance.
Its pigment sits between charcoal gray and soft black, creating a shade that feels dramatic without becoming heavy or flat. Subtle cool undertones give Urban Charcoal its clean, structured character, allowing the color to feel crisp and modern rather than overly warm. In bright natural light the shade reveals its deep charcoal clarity, while softer lighting allows the color to deepen toward a more shadowed, near-black tone.
This versatility makes Urban Charcoal especially compelling in interiors where contrast and architectural detail take the lead. The color pairs beautifully with warm woods, brushed brass, marble, matte black finishes, and soft neutral fabrics, creating spaces that feel layered, contemporary, and intentionally designed.
The result is a charcoal gray that feels confident and timeless, a color that brings depth and structure to a room while allowing materials and light to define the atmosphere.
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WHY YOU’LL LOVE IT
Effortless Elegance: A soft, refined matte finish that diffuses light beautifully and adds instant sophistication to any room.
Quiet Luxury, Clean Living: Virtually odorless and low-VOC, crafted for calm, breathable interiors.
Everyday Endurance: Hydrophobic, easy-clean technology keeps walls looking freshly painted — even in high-traffic areas.
Healthier Home: Built-in biocidal protection resists mold and mildew, preserving the integrity of your space.
Made for Design Lovers: Rich pigments, smooth application, and subtle depth — the kind of finish that makes your home feel intentional.
The Craftsmanship
Premium Interior Matte Finish
Every Jax & Hue color is formulated using high-quality, water-based acrylic technology with a soft, velvety matte finish that elevates every interior surface — from plaster and brickwork to wallboard and cement render. Designed for the modern home, it’s virtually odorless, low-VOC, and biocidally protected for long-term freshness.
Engineered for durability, our paint offers broad-spectrum microbial resistance, hydrophobic technology for easy cleaning, and an exceptionally smooth application. The result is a breathable, luxurious finish that stands the test of time, perfect for homes, hotels, and commercial interiors alike.
Important Information
Type: Premium Water-Based Acrylic Emulsion (Matte Finish)
VOC Content: Less than 50 g/L (Low-VOC / Odorless)
Coverage: 454–531 sq. ft per gallon per coat (120–140 sq.ft per liter)
Recommended Coats: 1–2
Dry Time: 2–3 hours between coats
Application Method: Roller (recommended)
Thinning: Up to 30–40% with clean water *Not required
Cleaning: Wash all tools and equipment with water after use
Maximum Dilution: 40% for best stain-repellent properties
Do Not Store: Diluted paint for more than 1 day
Surface Preparation:
- New Surfaces: Ensure surfaces are clean, dry, and free from salts.
- Previously Painted Surfaces: Remove loose or flaking material with sandpaper, dust off, repair any surfaces as required.
This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.
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Order a 100ml Tester
Urban Charcoal Color Tester
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Urban Charcoal