What makes Jax & Hue paint different from other brands?

Jax & Hue paints are pigmented, not tinted from a base stock. This means every color is formulated directly from rich pigments, delivering truer depth, richer saturation, and greater longevity compared to standard tinted paints.

Do you offer paint samples or color testers?

Yes. Jax & Hue offers 100ml Color Testers for most colors. You can select up to 5 shades to test in your space before committing to a full gallon. Buy 3 or more color testers and save $2 each.

What is the price of a gallon of Jax & Hue paint?

A gallon of Jax & Hue interior paint is priced at $118.00 USD, with complimentary shipping on all orders.

What finish does Jax & Hue paint come in?

Jax & Hue paints are formulated in a signature light-absorbing Matte finish. The velvety formulation naturally diffuses light and helps conceal surface imperfections.

Does Jax & Hue offer free shipping?

Yes, Jax & Hue provides complimentary shipping on all orders.

Handcrafted Paint Colors for Your Space

Salt Fjord smoky blue-green grey walls paired with a cognac leather sofa, burlwood table, and vintage rug.

Salt Fjord muted blue-green grey paint in a dining room with vintage bentwood chairs and a globe pendant.

THE NEW EDIT · 01 / 08

SALT FJORD

HE MOOD: The good kind of overcast.

Salt Fjord sits somewhere between blue, green, and gray, changing just enough as the light moves. In the morning it feels cool and mineral. By evening, it settles into something deeper and more intimate.

Give it cognac leather, walnut, a vintage rug that has seen a few apartments, and art collected one piece at a time. The color gives that mix a place to land without asking everything to match.

Take it across the walls and trim, then let the objects do the talking. Salt Fjord makes a room feel layered and lived in, with enough quiet confidence to hold its own.

EXPLORE SALT FJORD

THE NEW EDIT

Eight new shades for rooms ready to become more interesting. Smoky blues, lived-in olives, warm ochre, clay, and the deeper side of brown. Pick your starting point.

EXPLORE THE EDIT

Jax & Hue Garden Armory 100ml dark olive green paint tester pouch against a matching green background.

Garden Armory Color Tester

Verdant Ledger Color Tester

Jax & Hue Salt Fjord 100ml matte paint tester pouch with a blue-green grey color window.

Salt Fjord Color Tester

Jax & Hue Tempest Slate tester pouch of deep slate blue-gray interior paint against a matching backdrop

Tempest Slate Color Tester

Jax & Hue Midnight Wharf dark blue paint color tester pouch with a blue color window

Midnight Wharf Color Tester

Jax & Hue Ochre Saddle Color Tester pouch showing a warm, saturated ochre brown paint color against a copper-brown backdrop.

Orche Saddle Color Tester

Jax & Hue Bridle Clay 100 ml Color Tester pouch showing a deep reddish brown matte interior paint color.

Bridle Clay Color Tester

Jax & Hue Dark Kiln 100 ml Color Tester pouch with a deep warm chocolate brown paint swatch against a matching brown backdrop.

Dark Kiln Color Tester

COLOR, IN COMPANY

A Conversation Between Rooms

Deep hues, softer counterparts, and unexpected pairings. Explore how color carries through a home, giving each room a distinct mood and a connection to the next.

Color story

DARK MEETS DELICATE

Deep green frames a glimpse of blush pink. A pairing that moves from intimate to airy, giving each room its own mood.

Juniper Hall

Poudre Rose

Explore Juniper Hall Explore Poudre Rose

Color story

WARMTH IN GOOD COMPANY

Earthy terracotta and soft cream come together around worn wood, woven seats, and morning light. An easy warmth that carries from room to room.

Terracotta Bloom

Cloud Milk

Explore Terracotta Bloom Explore Cloud Milk

Color story

BLUES IN CONVERSATION

Rich teal opens onto a quieter blue. Connected by cool undertones, the rooms feel cohesive while keeping their own character.

Peacock Court

Salt Fjord

Explore Peacock Court Explore Salt Fjord

The collection

SUN THEORY

A study in summer color starts with the light. Sun Theory brings together five shades shaped by heat, shade, glow, softness, and the blue hour in between.

At the center of it: Golden Rye, the collection’s sunniest argument. Dry, golden, and full of late-afternoon warmth, it brings the glow without tipping into cheerful little breakfast-nook territory.

Golden Rye

$118.00

EXPLORE THE PALETTE

Sun Theory

Dried Dahlia

Sun Theory is our five-shade study in the way summer light changes a room — warming, cooling, softening, and occasionally showing off.

Dried Dahlia brings the flush. Sun-baked, softened, and quietly dramatic, it gives the collection its pulse: warm enough to feel alive, grounded enough to stay expensive.

Dried Dahlia

$118.00

EXPLORE THE PALETTE

Sun Theory

Cloud Milk

Every strong palette needs somewhere to breathe. Sun Theory moves through Golden Rye, Dried Dahlia, Atelier Green, and Oxford Dream — then lands in Cloud Milk.

Warm, airy, and quietly luminous, Cloud Milk is the collection’s exhale: the soft reset that makes the bolder shades feel intentional, not emotionally overbooked.

Cloud Milk

$118.00

EXPLORE THE PALETTE

The Best Paint Colors for North, South, East and West-Facing Rooms

Pigmented, Not Tinted: Why Our Paint Is Different

The Art of the Boundary: Monolith, Contrast, or Classic White?

Frequently asked questions

Jax & Hue is a premium water-based acrylic emulsion interior paint in a soft matte finish, sold direct by the gallon at $118.00. It's low-VOC at under 50 g/L, virtually odorless, and formulated for interior plaster, brickwork, wallboard, and cement render.

Jax & Hue formulates each color with its own pigment load rather than tinting from a universal base at a paint counter. The range is deliberately curated in a single matte finish, organized into designed collections, and sold direct rather than through retail stores.

A gallon of Jax & Hue paint is $118.00. 100ml Color Testers are $9.00 each, with $2 off each tester when buying three or more.

One gallon of Jax & Hue paint covers 454–531 sq ft per coat. Most rooms need 1–2 coats. Jax & Hue hosts a paint calculator at Paint Calculator that sizes an order from your room dimensions.

Yes. Jax & Hue sells 100ml Color Testers for $9.00 in every color, and recommends testing in your own space first. color shifts with light, surrounding finishes, and application. Testers are final sale. You can build your palette of testers here: Build Your Palette

Jax & Hue paint is sold exclusively at jaxandhue.com and ships complimentary direct within the contiguous United States, typically within 1-2 business days via USPS and UPS. Jax & Hue does not ship to Alaska, Hawaii, or U.S. territories, and is not stocked in retail paint stores.

Unopened gallons of Jax & Hue paint may be returned within 30 days of delivery in original packaging, subject to a 10% restocking fee. Return shipping is the customer's responsibility. Opened paint and Color Testers are non-returnable. Refunds are issued within 5–7 business days of inspection. Email support@jaxandhue.com to start a return.

Yes. The Jax & Hue Trade Program serves interior designers and contractors with trade pricing on the full color range. Apply on our Trade Program Form