Loft corner painted in Garden Armory, a deep olive green, with a leather lounge chair and copper sideboard

Jax & Hue · Color, with character

Interior paint colors — Rooms
with a
pulse.

Deeply pigmented paint for people who collect rooms and objects with character—not a formula.

Step into Soft Rebellion
A more personal kind of color · 01 / 04 Garden Armory, in its element

The Jax & Hue color edit

Soft
Rebellion

Warmth with an edge.

Six earthy, expressive shades, each with a point of view. Inspired by the season, never defined by it. Explore the colors in soft-matte interior paint, or try a 100 ml tester at home.

Find every Soft Rebellion shade in the collection. Three or more color testers ship free.

A tactile terracotta paint stroke against a deep espresso-brown surface.
THE FALL COLOR EDIT01 / 06

For rooms with a point of view

Good color.
No season
required.

For people who don’t paint by the season.

Deep, expressive shades with warmth and a little defiance. Inspired by fall; made to feel like you long after the leaves change.

Meet the collection

A new cast of color

The New
Edit

Smoky slate, lived-in olive, ochre, clay and the warmer side of dark. A new cast of color for rooms with an appetite for something unexpected.

Discover The New Edit
Salt Fjord smoky blue-green grey walls paired with a cognac leather sofa, burlwood table, and vintage rug.
The New EditSalt Fjord · Cool, collected
Garden ArmorySalt FjordTempest SlateOchre SaddleBridle ClayDark Kiln
A shadowy, intimate room from The Dark Edit Color after the lights go low

Take the room somewhere else

The Dark
Edit

Six deep, room-changing hues. Velvet Noir, Stillwater Ink, Urban Charcoal, Iron Embers, Juniper Hall and Violet Carriage. Intimate, enveloping, entirely your own.

Velvet NoirStillwater InkUrban CharcoalIron EmbersJuniper HallViolet Carriage
Enter The Dark Edit

Color is personal. Light is, too.

Bring a tester home.
See the color in your light.

A 100 ml Jax & Hue color tester gives you a chance to live with a shade before choosing a gallon. Put it on your wall, then look again in the morning, in the afternoon, and after the sun goes down.

Compare the paint with your floors, trim, furniture, and fabrics—not just the swatch online.

Shop all color testers Complimentary shipping on three or more testers.

Color Story · Considered company

Good color
keeps good company.

Pairings with tension, warmth and room to be themselves. A starting point, not a set of rules.

Dark meets delicate: Juniper Hall and Poudre Rosé in a considered interior.

Color pairing · 01

Dark meets delicate

Deep green lends grown-up confidence to a dusty, powdery blush. Each shade gives adjoining rooms its own character without losing the connection between them.

Still waters, deep color: Peacock Court and Salt Fjord in a considered interior.

Color pairing · 02

Still waters, deep color

A rich teal meets a smoky blue-green gray. Their related cool undertones give this tonal palette continuity, with enough depth to make each doorway a discovery.

The warmer side of dark: Iron Embers and Bridle Clay in a considered interior.

Color pairing · 03

The warmer side of dark

Smoky brown makes russet clay glow; earthy clay gives the deeper shade warmth and movement. A layered pairing for rooms that come into their own after dark.

Answers for choosing color

How to choose paint colors for your home

Start with the feeling you want in the room, then notice the undertones and materials already around you. Jax & Hue colors are made to live with one another—and with the pieces you already love.

What is a warm neutral paint color?

A warm neutral paint color has soft yellow, red, or brown undertones that can make a room feel less stark than a cool white. Ivory Lilt is a creamy off-white; Dark Kiln is a deeper brown with warm red undertones.

Which Jax & Hue paint colors are olive green and plum?

Garden Armory is a deep, vintage olive green that sits comfortably beside leather, walnut, and exposed brick. Violet Carriage is a deep aubergine plum for a more enveloping, expressive room.

Which paint colors pair well in adjoining rooms?

For adjoining rooms, pair colors with a shared undertone or choose a deliberate contrast. Peacock Court teal with smoky blue-green Salt Fjord creates a tonal pairing; deep Juniper Hall beside powdery Poudre Rosé brings contrast. Explore Jax & Hue Color Story pairings.

How do I test a paint color before painting a room?

Try a paint color tester at home before committing to a gallon. Paint shifts with natural light, artificial light, and nearby materials, so compare your tester at different times of day and beside the trim and textiles you plan to keep. Shop Jax & Hue color testers.

Explore all Color Story pairings

Not a formula. A feeling.

Make a room that could only ever be yours.

Find your color story