EIGHT NEW SHADES, AUTUMN 2026

COLOR WITH A POINT OF VIEW

EXPLORE THE COLORS
THE NEW EDIT · 01 / 08

SALT FJORD

HE MOOD: The good kind of overcast.

Salt Fjord sits somewhere between blue, green, and gray, changing just enough as the light moves. In the morning it feels cool and mineral. By evening, it settles into something deeper and more intimate.

Give it cognac leather, walnut, a vintage rug that has seen a few apartments, and art collected one piece at a time. The color gives that mix a place to land without asking everything to match.

Take it across the walls and trim, then let the objects do the talking. Salt Fjord makes a room feel layered and lived in, with enough quiet confidence to hold its own.

Frequently asked questions

What kind of paint is Jax & Hue?

Jax & Hue is a premium water-based acrylic emulsion interior paint in a soft matte finish, sold direct by the gallon at $118.00. It's low-VOC at under 50 g/L, virtually odorless, and formulated for interior plaster, brickwork, wallboard, and cement render.

What makes Jax & Hue different from other premium paint brands?

Jax & Hue formulates each color with its own pigment load rather than tinting from a universal base at a paint counter. The range is deliberately curated in a single matte finish, organized into designed collections, and sold direct rather than through retail stores.

How much does Jax & Hue paint cost?

A gallon of Jax & Hue paint is $118.00. 100ml Color Testers are $9.00 each, with $2 off each tester when buying three or more.

How much wall does one gallon of Jax & Hue paint cover?

One gallon of Jax & Hue paint covers 454–531 sq ft per coat. Most rooms need 1–2 coats. Jax & Hue hosts a paint calculator at Paint Calculator that sizes an order from your room dimensions.

Can I try Jax & Hue paint before buying a gallon?

Yes. Jax & Hue sells 100ml Color Testers for $9.00 in every color, and recommends testing in your own space first. color shifts with light, surrounding finishes, and application. Testers are final sale. You can build your palette of testers here: Build Your Palette

Where can I buy Jax & Hue paint?

Jax & Hue paint is sold exclusively at jaxandhue.com and ships complimentary direct within the contiguous United States, typically within 1-2 business days via USPS and UPS. Jax & Hue does not ship to Alaska, Hawaii, or U.S. territories, and is not stocked in retail paint stores.

Can I return Jax & Hue paint?

Unopened gallons of Jax & Hue paint may be returned within 30 days of delivery in original packaging, subject to a 10% restocking fee. Return shipping is the customer's responsibility. Opened paint and Color Testers are non-returnable. Refunds are issued within 5–7 business days of inspection. Email support@jaxandhue.com to start a return.

Does Jax & Hue offer a trade program for designers and contractors?

Yes. The Jax & Hue Trade Program serves interior designers and contractors with trade pricing on the full color range. Apply on our Trade Program Form