Velvet Noir
Lush and inky with rich softness.
Velvet Noir is a deep, velvety black that brings dramatic depth and quiet elegance to a space. The color carries a soft charcoal richness that feels luxurious and enveloping without the stark intensity of a true jet black.
Its pigment sits between charcoal and black, giving the color a layered, dimensional quality on the wall. Subtle undertones soften the darkness, allowing Velvet Noir to feel rich and atmospheric rather than flat or severe. In bright natural light the shade reveals its velvety charcoal depth, while lower lighting allows the color to settle into a darker, more enveloping black.
This balance makes Velvet Noir especially compelling in interiors where contrast and texture create the atmosphere. The color pairs beautifully with warm woods, marble, brushed brass, leather, and soft neutral fabrics, allowing a space to feel dramatic while still maintaining warmth and refinement.
The result is a black that feels sophisticated and timeless, a color that anchors a room with velvety depth while letting materials and light create the mood.
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WHY YOU’LL LOVE IT
Effortless Elegance: A soft, refined matte finish that diffuses light beautifully and adds instant sophistication to any room.
Quiet Luxury, Clean Living: Virtually odorless and low-VOC, crafted for calm, breathable interiors.
Everyday Endurance: Hydrophobic, easy-clean technology keeps walls looking freshly painted — even in high-traffic areas.
Healthier Home: Built-in biocidal protection resists mold and mildew, preserving the integrity of your space.
Made for Design Lovers: Rich pigments, smooth application, and subtle depth — the kind of finish that makes your home feel intentional.
The Craftsmanship
Premium Interior Matte Finish
Every Jax & Hue color is formulated using high-quality, water-based acrylic technology with a soft, velvety matte finish that elevates every interior surface — from plaster and brickwork to wallboard and cement render. Designed for the modern home, it’s virtually odorless, low-VOC, and biocidally protected for long-term freshness.
Engineered for durability, our paint offers broad-spectrum microbial resistance, hydrophobic technology for easy cleaning, and an exceptionally smooth application. The result is a breathable, luxurious finish that stands the test of time, perfect for homes, hotels, and commercial interiors alike.
Important Information
Type: Premium Water-Based Acrylic Emulsion (Matte Finish)
VOC Content: Less than 50 g/L (Low-VOC / Odorless)
Coverage: 454–531 sq. ft per gallon per coat (120–140 sq.ft per liter)
Recommended Coats: 1–2
Dry Time: 2–3 hours between coats
Application Method: Roller (recommended)
Thinning: Up to 30–40% with clean water *Not required
Cleaning: Wash all tools and equipment with water after use
Maximum Dilution: 40% for best stain-repellent properties
Do Not Store: Diluted paint for more than 1 day
Surface Preparation:
- New Surfaces: Ensure surfaces are clean, dry, and free from salts.
- Previously Painted Surfaces: Remove loose or flaking material with sandpaper, dust off, repair any surfaces as required.
This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.
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Order a 100ml Tester
Velvet Noir Color Tester
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Velvet Noir