What makes Jax & Hue paint different from other brands?

Jax & Hue paints are pigmented, not tinted from a base stock. This means every color is formulated directly from rich pigments, delivering truer depth, richer saturation, and greater longevity compared to standard tinted paints.

Do you offer paint samples or color testers?

Yes. Jax & Hue offers 100ml Color Testers for most colors. You can select up to 5 shades to test in your space before committing to a full gallon. Buy 3 or more color testers and save $2 each.

What is the price of a gallon of Jax & Hue paint?

A gallon of Jax & Hue interior paint is priced at $118.00 USD, with complimentary shipping on all orders.

What finish does Jax & Hue paint come in?

Jax & Hue paints are formulated in a signature light-absorbing Matte finish. The velvety formulation naturally diffuses light and helps conceal surface imperfections.

Does Jax & Hue offer free shipping?

Yes, Jax & Hue provides complimentary shipping on all orders.

Pale Amaranth

Soft lavender-gray with graceful poise.

$118.00

Pale Amaranth is a soft, muted violet that brings a quiet sense of color and atmosphere to a space. Inspired by the gentle tones of faded amaranth petals, the shade carries a delicate balance of lavender and gray, creating walls that feel calm, luminous, and subtly expressive.

Its pigment sits between dusty lavender and soft violet, allowing the color to introduce gentle color without overwhelming a room. Subtle gray undertones soften the violet, giving Pale Amaranth a refined, powdery character rather than a bright or sugary purple. In bright natural light the shade reveals its airy lavender quality, while softer lighting deepens the tone slightly, creating a more intimate and atmospheric presence.

This softness makes Pale Amaranth especially beautiful in interiors that embrace layered textures and natural materials. The color pairs beautifully with warm woods, creamy whites, brushed brass, linen textiles, and pale stone, allowing spaces to feel elegant, relaxed, and quietly distinctive.

The result is a violet that feels thoughtful and serene, a color that introduces softness and personality while maintaining a calm, understated sophistication.

SEE IT IN YOUR SPACE FIRST

Color shifts with light, surrounding finishes, and application. We strongly recommend ordering a Color Tester before committing to a gallon.

Effortless Elegance: A soft, refined matte finish that diffuses light beautifully and adds instant sophistication to any room.

Quiet Luxury, Clean Living: Virtually odorless and low-VOC, crafted for calm, breathable interiors.

Everyday Endurance: Hydrophobic, easy-clean technology keeps walls looking freshly painted — even in high-traffic areas.

Healthier Home: Built-in biocidal protection resists mold and mildew, preserving the integrity of your space.

Made for Design Lovers: Rich pigments, smooth application, and subtle depth — the kind of finish that makes your home feel intentional.

Premium Interior Matte Finish
Every Jax & Hue color is formulated using high-quality, water-based acrylic technology with a soft, velvety matte finish that elevates every interior surface — from plaster and brickwork to wallboard and cement render. Designed for the modern home, it’s virtually odorless, low-VOC, and biocidally protected for long-term freshness.
Engineered for durability, our paint offers broad-spectrum microbial resistance, hydrophobic technology for easy cleaning, and an exceptionally smooth application. The result is a breathable, luxurious finish that stands the test of time, perfect for homes, hotels, and commercial interiors alike.

Type: Premium Water-Based Acrylic Emulsion (Matte Finish)
VOC Content: Less than 50 g/L (Low-VOC / Odorless)
Coverage: 454–531 sq. ft per gallon per coat (120–140 sq.ft per liter)
Recommended Coats: 1–2
Dry Time: 2–3 hours between coats
Application Method: Roller (recommended)
Thinning: Up to 30–40% with clean water *Not required
Cleaning: Wash all tools and equipment with water after use
Maximum Dilution: 40% for best stain-repellent properties
Do Not Store: Diluted paint for more than 1 day

Surface Preparation:

New Surfaces: Ensure surfaces are clean, dry, and free from salts.
Previously Painted Surfaces: Remove loose or flaking material with sandpaper, dust off, repair any surfaces as required.

View Our Safety Data Sheet

WARNING

This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.